During her studies at the Faculty of Engineering at Ain Shams University, and after battling a severe illness and dealing with high levels of depression, Ayman Allah turned her childhood passion—designing dresses for dolls during Eid and summer—into a mission. Driven by the challenge of finding modest clothing that was both long and wide enough, she decided to create stylish, practical, and elegant pieces that offered comfort and sophistication, steering away from trends like ripped jeans and body-hugging fabrics.

Thus, Banafseg was born as a 100% Egyptian brand from the very start. We’ve grown alongside you, step by step, into a full team. Inspired by the name of an Arabic flower, we innovate and enrich the fashion industry with love, passion, craftsmanship, and modern, modest designs.